Service Design
LA Metro x 2028 Olympic
Redefine public transit into an interactive Olympic journey, building trust and engagement through games, wayfinding, and shared experiences.
Problem
Government Vision
Proposed a "no-car" Olympics,
emphasizing public transportation by limiting parking at venues and expanding bus and rail services.
---Mayor Karen Bass
Our Mission
Embrace people inner olympian.
Spark joy and connection through shared journeys by encouraging interaction, expression, and team spirit across all ages.
Services Flow
Get Pin
Here are 3 alternative ways to get an Olympin.
Online
Partner Shop
Sticker Collection
Connect Pin to your phone
Pin Interface
In Station & Train
Take the Metro to Stadium
LA Metro Quiz Rush
The Olympic journey begins the moment you enter the station. effectiveness in mind. Through posters, color cues and an interactive trivia game, waiting time becomes a moment of engagement, gently easing riders into the Olympic experience before the train even arrives.
In Train Display
Exit Station
From Station to Stadium
Received notification for the next step.
Follow ground signage to the stadium.
Before leaving the station, you can collect the limited edition stamp from a specific stadium station.
Earn the stamp on your phone.
In Stadium & Exit
Watching the game and leaving the stadium
An engaging game for a halftime break. Make yourself part of the game.
After the event, color-matched overhead signage displays real-time arrival information for Metro and other public transit, helping riders plan their next move with clarity and confidence.
Outdoor wayfinding signage helps people make the journey consistently.
,
Physical Prototyping
Physical Prototyping
Takeaways
Combine Micro-Animation with Situation Awareness
Trustworthy tone of Metro x Playful energy of the Olympics.
Animations are not just decorative—they shape perception.
In a high-traffic transit environment, animations must communicate quickly, align with both Metro and Olympic identities, and respond to the user’s situational needs. Which means animations should be functional, culturally sensitive, and emotionally appropriate.
Setting up Brand Color
Select Mint Green as the main Metro*Olympic brand color.
Maintaining neutrality, functioning well across gender & cultural expectations.
Choose a color not used by current Metro lines, convey:
Inclusive Design in Diverse User Cases
Introduce voice-activated setup system & Diverse visual interface design.
Designing for inclusivity means not just translating content, but considering context.
To deepen understanding how people from different backgrounds in moments of stress, excitement, or unfamiliarity.